Insights
Notes on presence, press, and growth
Practical guidance for leaders, artists, and athletes building public brands in Canada.
Personal Branding
Personal branding for Canadian founders: start with story, not aesthetics
Why authenticity and a clear narrative outperform polished-but-empty profiles — and how to build a LinkedIn presence that converts.
Strategy
Boutique PR vs. big agency: how small leaders should choose
A practical framework for matching your stage, budget, and goals to the right PR model in Canada.
Media Relations
Media pitching that gets replies (without being spammy)
Pitch structure, timing, and relationship habits that help artists, athletes, and founders earn coverage.