Reporters are drowning in generic pitches. The ones that win are short, specific, and useful to that outlet’s audience right now.
Lead with the story, not your bio. Why this matters this week, who is affected, and what exclusive access you can offer.
Personalize ruthlessly. One sentence that proves you read their last piece beats five paragraphs of company history.
Build relationships before you need them: thoughtful comments, useful tips, and clean follow-ups after coverage.
Artists and athletes: pair timely hooks (releases, results, community impact) with visual assets editors can use immediately.